UL GREENGUARD—Social Media + Website
UL is an environmental watchdog company. They purchased Greenguard, a seal that supports healthy environment products with an emphasis on paint, cribs, mattresses for children's rooms. To introduce the brand and give it a more prominent position in the marketplace, we created a splash page (with rich media ad support) and a social media campaign to promote the brand and drive traffic to the main site with a contest.
